When you notice any of the claims or techniques below being used in product advertising, you need to ask the following: Is this fact or fiction. Could there be any harm to me if I do this?
• It is a quick and effective cure-all.
• It can treat a serious or incurable disease.
• Ads make claims of miraculous breakthroughs, secret formulas, or the hidden ingredient that your doctor does not want you to know about.
• Ads use useless medical terminology.
• Ads equate “all natural” with “all safe.
• Ads use personal testimonies, even from physicians, that claim amazing results.
• Ads create urgency and use terms like “limited availability” and “act now.”
• There is a no-risk, money-back guarantee.
• There are promises of an easy fix for a complex condition, such as overweight or impotency.
No comments:
Post a Comment